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Projects: Projects for Investigator
Reference Number RES-451-25-4256
Title Sustainability as a vehicle for competitive advantage: ecological redevelopment, strategic marketing and the university campus
Status Completed
Energy Categories Energy Efficiency(Residential and commercial) 20%;
Not Energy Related 75%;
Other Cross-Cutting Technologies or Research(Environmental, social and economic impacts) 5%;
Research Types Basic and strategic applied research 100%
Science and Technology Fields SOCIAL SCIENCES (Business and Management Studies) 25%;
SOCIAL SCIENCES (Sociology) 25%;
ENGINEERING AND TECHNOLOGY (Architecture and the Built Environment) 25%;
ENVIRONMENTAL SCIENCES (Earth Systems and Environmental Sciences) 25%;
UKERC Cross Cutting Characterisation Sociological economical and environmental impact of energy (Environmental dimensions) 25%;
Sociological economical and environmental impact of energy (Consumer attitudes and behaviour) 50%;
Sociological economical and environmental impact of energy (Other sociological economical and environmental impact of energy) 25%;
Principal Investigator Dr S (Stephen ) Quilley
No email address given
School of Politics, International Relations & Philosophy
Keele University
Award Type Standard
Funding Source ESRC
Start Date 01 October 2006
End Date 31 March 2008
Duration 18 months
Total Grant Value £15,122
Industrial Sectors No relevance to Underpinning Sectors
Region West Midlands
Programme ESRC Energy
 
Investigators Principal Investigator Dr S (Stephen ) Quilley , School of Politics, International Relations & Philosophy, Keele University (99.998%)
  Other Investigator Dr CW (William ) Young , School of Earth and Environment, University of Leeds (0.001%)
Professor A (Andrew ) Dobson , School of Politics, International Relations & Philosophy, Keele University (0.001%)
Web Site https://gtr.ukri.org/projects?ref=RES-451-25-4256
Objectives Objectives not supplied
Abstract Although an entrenched and consensual feature of the strategic landscape for both the private and public sectors, the combination of up-front cost and strategic risk often makes both public and private sector managers wary of embracing the agenda for sustainable development. The point of departure for this series is the extent to which the costs of environmental good citizenship canbe off-set, for first movers, by short-term marketing opportunities as well as the longer-term benefits that may come from anticipating the wider trajectory towards environmental regulation. The ecological redevelopment of universities will be used as the focus for an exploration of this topic. A range of participants including academics, university managers and private sector consultants willbe giventhe opportunity to examine the implications of sustainability for universities. While the technical dimensions of the problem relating to energy usage, construction methods, recyclingand campus metabolism etc will provide a context for this discussion, an important focus will be on the business/marketing and research/teaching opportunities. Sessions will address issues suchas the built environment, logistical systems and procurement, competition in the global HE sector, marketing and eco-branding, funding, and the environment as an integrating theme in teaching and research.
Publications (none)
Final Report (none)
Added to Database 24/11/09